Marketing
Integrated Communications
Integrated Marketing Communications (IMC) is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels.
Design
Strategic Graphic Design
Design that looks at the whole picture and combines visual sensitivity with skill and knowledge in areas of communications, technology, and business to help solve marketing problems, strengthen brand awareness, and achieve differentiation.
Sustainability
People, Planet, Profits
Expanding the traditional measures of business success to include ecological and social performance in addition to financial performance. Triple Bottom Line sustainability attempts to describe the social and environmental impact of activities, in a measurable way.
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