North Georgia Tweetup

This past Sunday, I attended the 1st North Georgia Tweetup at Montaluce Winery in Dahlonega, GA. I met a lot of great people with passions similar to mine. One of the people I met, Randy Barnes of Pro1PR.com, created a video about the event. Here it is for your viewing...

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Navigation Shakeup

Google Disrupts the GPS Turn-by-Turn Navigation Market Yesterday, Google announced its new Google Maps Navigation product which will be available for free. The news has been devastating to navigation giants Garmin and TomTom, with their shares falling 16.4% and 20.8% respectively. Billions of dollars of market capitalization just evaporated in one day. At first blush, the new product offering from Google, and the resulting market reaction, seems like a disruptive innovation. Google’s new navigation offering is going to cause some serious changes in the turn-by-turn navigation industry but...

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Response: Those Bad Banner Ads

Victoria over at V. Marketing wrote a blog post about the much detested interactive banner ad titled Those Bad Banner Ads. Instead of fill up her comments section with my long-winded take on this topic and her post, I decided to post it here. Advertising’s Disconnect with their Target Market People hate (online) ads. Plain and simple. Ads are made for one thing, to interupt people from what they are doing to try and sell them something that they probably don’t want or need. As a designer and marketer I have noticed a disconnect between what we do at work and at home. At work, we...

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Sustainable Business Card

The business cards start with a basic #1 Coin Envelope (3.5″ X 2.25″) which is just slightly larger than a standard business card. The Rationally Creative info is stamped onto the front of the envelope with a custom rubber stamp. Seasonal vegetable or flower seeds are then placed inside and the envelope is sealed. The back labels are then printed on demand as needed and applied. As I continue to develop these business cards, I will use envelopes & labels with the highest post-consumer recycled content that I can find and will source soy-based inks. The seeds are and always...

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A Digital Advocacy Strategy for the Local Foods Movement

Last week over at the Farm to Table blog, Zach Cohen wrote a post titled “A Social Media Strategy for the Local Foods Movement” in which he explores the next steps that the growing local food movement needs to take in order to maintain its current trajectory. Cohen does an excellent job detailing the makeup of the growing online community of local food fans (farmers, artisanal food producers, policy wonks, journalists, nutritionists, advocates, foodpreneurs, and bloggers) and the roles that various social media (blogs, twitter, facebook, friendfeed, and social bookmarking sites) are...

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