Misjudging the Entire Population of an Event

I could also call this post What Not to Do After a TweetUp. About the Event The event in question was The PunkRock Champagne Holiday Social Tweetup (#punkATL) at Fuego Mundo. The hosts were Todd Schnick (@toddschnick), Stephanie Lloyd (@StepanieALloyd), and Laurie Ruettimann (@lruettimann). A large number of people showed up and much fun was had by all. If you didn’t go, you sure missed out. The Perpetrator and the Offense Audioprism Entertainment, the DJs for the evening, played a fine selection of tunes that were fitting for the event. I really did not have any complaints about my...

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Adapting Marketing Materials to the Web: Flyers

In the last installment of Adapting Marketing Materials to the Web I covered business cards. The next step up in marketing materials (in terms of information quantity) is what I am going to call the flyer group; small single-sheet documents that include flyers, postcards, pamphlets, multi-fold brochures and small posters. For the purpose of this post I will focus on the flyer, as the same content can usually be repurposed into the other forms listed above. Why use a flyer? In general, I advise against using printed multi-page marketing documents (including folded brochures). The more pages...

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Riverview Farms Barn RAZING Volunteer Day

Riverview Farms, a strong and constant leader in Georgia’s good food community, was severely damaged by a tornado last week. Watch this Fox news story to learn more. They need our help. This Saturday, Dec. 19, 9 a.m. to 4 p.m., volunteers are asked to deconstruct structures that were destroyed by the recent tornado. The work is serious and potentially dangerous. Be prepared for a disaster area littered with nails and splintered wood. Wear thick gloves, warm clothes, and work boots. Tools would be appreciated as well, including a hammer drill (impact drill) with bits, hammers, crow...

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How to Find Sustainable Paper

Whether you need a large professional printing job or just a few copies at the office, the paper that you choose has an enormous impact on the environment. Your options of paper with green claims are growing rapidly. With all the terms floating around out there (FSC, PEFC, chlorine free, recycled, etc.) how do you pick one that can truly be considered sustainable? Here are a few pointers: Look for 100% recycled paper Pick the one with the highest percentage of post-consumer content Make sure it was processed without chlorine Keep an eye out for paper that utilizes agricultural waste (ex....

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Local Food Economics

Here is a short movie from Georgia Organics that explores the economics of local...

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