Automating Marketing
Meet Doug. Doug is the CMO at a start-up B2B company. He has been working extremely hard to hit all of his lead generation numbers this quarter. The website redesign is complete; the consultant he hired has created and is implementing a search engine optimization strategy, the two interns are posting the latest product information to Facebook and Twitter, and he has personally traveled to four industry trade shows so far this year. Doug is feeling pretty confident as the number of leads his team has generated is 25 % above target. Then Dan, the CEO, calls. The Sales department has been...
read moreVisualizing Georgia’s CSAs
Georgia Organics created a list of 2011 Georgia CSAs by drop off location in PDF format. To make things even easier, I created this tool to display the CSA drop offs in a map format. View the...
read moreFree Excel Marketing Calendar Template
Brandeo’s popular, free marketing calendar template has been updated for 2011 and is available for download. The Excel template includes sections for digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations. View Original Article for...
read moreMobbing ScoutMob
So I decided to stop by ScoutMob HQ last week with some things to share. I have been working on so many wonderful new projects in the Atlanta community and just felt like sharing. Making sure not to show up empty handed, I packed a few Crop Mob Atlanta t-shirts, Folksy Brews wildflower mead and shot glasses into a box. No sales pitches, no marketing messaging, no begging for publicity…just hanging out and talking shop. What compelled me to share these things with ScoutMob? Sure they mentioned Crop Mob Atlanta to their community a few months ago and have helped spread the word about an...
read moreAttack of the Killer Tomato Festival
So the Attack of the Killer Tomato Festival at JCT Kitchen (benefiting Georgia Organics) this Sunday is sold out. I’ll see those with tickets at the event but those of you that are unable to attend for whatever reason can still be a part of the event. How to Participate Online for the Killer Tomato Fest Twitter If you have never used Twitter before (or need a refresher) make sure and watch the How To Use Twitter Video. When tweeting about the event please use the #TomatoFest hashtag so others can follow along. What are hashtags (the “#” symbol)? Because Twitter provided no easy way to...
read morePouring Brews at the Pop Up Shop!
You can find me pouring brews this Wednesday evening at the Lady Rogue Business Network (LRBN) Pop Up Shop! at Wm Turner Gallery. In addition to pouring brew…I’ll also be talking about Folksy Brews, Rationally Creative and Crop Mob Atlanta. Stop on by, enjoy a drink and ask me your brewing, marketing, or local food questions and I’ll do my best to answer them. The market will feature a bunch of LRBN members showing off their wares and talking about what they do. This will be a great chance to meet other local small business owners. Come stop by. The show is on Wednesday, June 30th from...
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