The Client: Obec Medovina

Project Description: Obec Medovina will be a small farm meadery/winery located in Georgia less than an hour from Atlanta, Athens, and Macon. The mead will be an inventive exploration of historical brewing methods, locally-sourced ingredients, and modern refinement. Sustainability and social good will be main focuses of the business.

The Client: Anthony-Masterson Photography

Project Description: Anthony-Masterson wanted a new website to showcase their new documentary. GROW! takes a look at a new generation of sustainable farmers through the eyes, hearts and minds of 20 passionate, idealistic and fiercely independent young growers. In the film they speak of both the joys and the challenges involved in tending the land.

The Client: TEDx

Project Description: TEDx needed a new MailChimp email newsletter template highlighting 10 great innovations and ideas bubbling up from the TEDx community.

Crop mob is a group of young, landless, and wannabe farmers who come together to build and empower communities by working side by side.

Meet Doug. Doug is the CMO at a start-up B2B company. He has been working extremely hard to hit all of his lead generation numbers this quarter. The website redesign is complete; the consultant he hired has created and is implementing a search engine optimization strategy, the two interns are posting the latest product information to Facebook and Twitter, and he has personally traveled to four industry trade shows so far this year. Doug is feeling pretty confident as the number of leads his team has generated is 25 % above target.

Then Dan, the CEO, calls. The Sales department has been complaining to Dan that they are wasting too much time with the leads that Marketing has generated. Most of the leads were not ready to make a purchase and a majority couldn’t tell the sales rep when they would be ready.

Doug was stunned. He was exceeding all the goals that were set for him but it wasn’t enough.

Doug’s first reaction was to think of ways to generate even more leads but then he remembered a story he had read a few months ago about marketing automation and lead nurturing. He realized that he didn’t need to just generate more leads for Sales but he needed to generate more leads that were ready to buy and so his search for a solution began.

Doug’s story is not unusual among businesses that sell products and services to other businesses. To read more about Doug’s search and perhaps answer some of your nagging questions about marketing automation continue over to Venture Atlanta’s July issue of their Solid State newsletter.

CLICK HERE TO READ MORE

The FEED is Atlanta’s source for everything good. If you want to connect with the people and organizations working to make your city and your world a better, cooler place, the FEED is right for you. Online, we serve as a source for good news , providing you with stories of awesome change. Offline, we serve as a community of changemakers, collaborating to make Atlanta and the world a better place.

I say “we” because I am not only helping them establish their brand identity but I am also a contributor.

The Website (built on WordPress)

The Newsletter (designed for Mailchimp)

Georgia Organics created a list of 2011 Georgia CSAs by drop off location in PDF format. To make things even easier, I created this tool to display the CSA drop offs in a map format.

View the Map

Brandeo’s popular, free marketing calendar template has been updated for 2011 and is available for download.

The Excel template includes sections for digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations.

View Original Article for Download

The Client: Sustenance Design

Project Description: Lindsey Mann, owner of Sustenance Design, wanted to refresh her website and logo a little bit.

Overall, she wanted a site that was easier to update, had a blog, links to her social media channels, a projects portfolio, and was a little more modern than the old site. Like most small business owners she also did not have a fortune to spend.

We were able to meet all her needs and keep the project in budget by building her a new WordPress site based off the This is Bold theme by Elegant Themes.

Before

After